Activity you can count
- ImpressionsHow often your message appeared
- ClicksHow often someone followed a link
- Website visitsHow much traffic reached your pages
Make your website and marketing work as one.
Dominate local and AI search. The Foundation Package handles your website, SEO, AI searches & Google Business Profile optimization & management
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20+ years
Online marketing experience
1,298 leads
Google Ads · 2024
75
Landing pages
Lead and landing-page figures reflect Jim’s previous law-firm marketing work. Results vary by business, market, and budget.
Know what to fix first
Free Google Ads & Website Audit
Get a plain-English review of your Google search and map visibility, competitors, website usability, business listings, and reviews — with the top three fixes we'd make first.
We run the audit ourselves and send your written report within 3 business days. No charge, no obligation, and no sales deck attached.
Foundation Package- A Stronger Foundation for your Business.
Your website and local presence should support each other. Every website we build includes hosting, website management, ongoing local SEO, Google Business Profile management, and directory listings.
Your Website Includes these
A clear, mobile-friendly website that helps visitors understand what you do and take the next step. Your website build is part of the complete package.
Keep the website supported after launch, with hosting and ongoing website management included. Agree on the needs and scope for your business before work begins.
Help people understand your services and service area through ongoing local SEO and Google Business Profile creation or optimization and management.
Establish and maintain the business details used in directory listings, helping customers find consistent information about your business.
Help customers find you and take the next step.
Explore the website, search, advertising, and reputation support that fits your business.
Useful content and sound website foundations help explain your services across search and AI-assisted discovery.
Give visitors clear service information and a direct path to inquire, backed by the complete Foundation Package.
Tell your business story and help customers understand your services with video production. Add paid promotion when it fits your goals; production and advertising scope are agreed separately.
A separate add-on for building a thoughtful process around honest customer feedback and responses. We agree the platforms, tools, and responsibilities that fit your business.
Advertising That Attracts More Customers
Stand out everywhere and get more customers
Use this advertising on top of your website Foundation Package or add it separately
Campaign setup and ongoing management for the services and locations you want to reach.
A practical review of campaign structure, keywords, ads, and tracking.
Setup and management support for eligible local businesses.
Focused pages and call or form tracking that connect the ad to the next step.
Video production, brand storytelling, and campaign support are available as add-ons, with creative work, management, and media spend scoped separately.
Explore this paid advertising option against your goals and current platform requirements.
Understand what your marketing is bringing in
Visits and clicks show activity. Connect them with inquiry information and your feedback to understand what deserves attention next.
Context for better decisions
- InquiriesCalls and forms, where tracking is configured
- SourceWhich channels generated tracked inquiries
- QualityYour feedback on whether inquiries fit your business
Put the information to work →Use the available evidence to decide which pages, messages, or campaigns need attention.
Tracking, reporting, and intake scope are agreed for your business. Customer outcomes can inform reporting when the tools are configured and your business supplies the data. Revenue attribution, CRM integration, and closed-customer reporting are not automatically included in every package.
WORK DIRECTLY WITH THE OWNER
Meet Jim Slaton
Prior to my career in digital marketing, I served as a U.S. Army Airborne Ranger and was a US National Parachuting Champion with over 10,000 parachute jumps. Today, I leverage over 20 years of online marketing experience to consult for service-based businesses, including law firms, home service providers, and professional services. My focus is on helping you identify critical areas for improvement and mapping out actionable, strategic next steps.
Additionally, I bring over 20 years of expertise in video production. As a three-time film festival award winner equipped with professional-grade camera and lighting gear, I seamlessly integrate high-quality video production and brand storytelling as premium add-on services for my clients.
Questions about working with us
Can you help me stand out in a competitive market?
We can help clarify what makes your services relevant to customers, strengthen your website and local presence, and make it easier for visitors to inquire. The plan reflects your actual business, service area, and competition; no particular result is guaranteed.
What if I already have a marketing team?
We can complement your existing team with an agreed area of website, local-presence, advertising, or consulting support. Define responsibilities, access, and communication together so the work fits your current team.
Will I have a dedicated team working on my account?
Our team supports your account within the services we agree together. We establish responsibilities and points of contact at the start, so you know how to share feedback and discuss priorities. The scope determines the support involved.
How do I know if my marketing investment is working?
Where tracking is configured, review inquiries, their sources, and your feedback on lead quality alongside campaign activity. Customer outcomes or revenue can inform reporting when the necessary tools are configured and your business supplies the data.
How quickly will I see results?
Timing depends on your starting point, competition, budget, website, and service scope. Advertising can begin generating performance data after launch, while ongoing SEO and local-presence work develop over time. No fixed timeline, ranking, or number of leads is guaranteed.
How do you help me rank higher on Google?
Work focuses on useful service content, clear page structure, technical SEO foundations, accurate business information, and ongoing Google Business Profile management. Google determines organic rankings. Advertising spend does not purchase a higher organic position.
FREE INITIAL CONSULTATION
Let’s talk about your website and marketing.
Tell us about your business, where you work, and what you need help with.
Slaton Consulting
2016 Main Street #2009
Houston, Texas 77002
936-776-8645
jim@jimslatonconsulting.com
Start with a conversation.
Tell us about your business and what you want your website or marketing to do better. Discuss the package, optional advertising, or support for an existing website.